Most Jira migrations don’t struggle because the data won’t move.
They struggle because nobody stopped to ask what the data actually means first.
Every admin thinks they know their instance. And honestly, they probably know it better than anyone else in the company. But knowing how Jira is configured isn’t the same as knowing how it’s really being used. Old projects stick around. Fields collect dust. Workflows solve problems nobody remembers having. Then the day you move to Cloud, all of that becomes real again — in front of users who now assume you intended it.
Before choosing tools, timelines, or even strategy, there’s a much simpler (and much harder) step: figuring out what matters and what just survived long enough to look important.
This week’s article is about replacing assumptions with evidence — and why that changes the entire migration conversation.